01
Three foundational essays
Founder-led growth, positioning after the AI interface shift, and the technical systems required to keep GTM knowledge trustworthy.
Revenue architecture
From Founder-Led Sales to a Repeatable Go-to-Market
Segmentation, targeting, positioning, the Meaningful Actionable Grid, revenue alignment and clean growth.
Positioning
What Positioning Means in 2026
Why Ries, Trout and Dunford remain essential, and why the AI-enabled buyer journey changes the operating model.
Technical systems
The GTM Signal Compiler
Event sourcing, temporal truth, provenance, retrieval, tenancy and why GTM systems should behave more like compilers.