A PERSONAL CORNER OF THE INTERNETMANCHESTER, UK / 15Y+ EXPERIENCE
THE CAREER HOTEL
PRODUCT MARKETING
GTM STRATEGY + PRODUCT BUILDING
SAY HELLO ↗
KRIS'S PLACE15Y+ of EXPERIENCE
Hey, welcome to my place!
02 PROCORE
01 FEATURESPACE
03 INDEPENDENT
↖ Click a chair to sit · Click floor to walk
THE WORKSHOP / OPEN FOR PROJECTSIDEA → SOMETHING PEOPLE CAN USE

B2B SaaS product marketing & creative GTM

CREATIVE THINKING. HANDS-ON BUILDING.

Good tools.
Unexpected ideas.

I'm Kris Carter, a product-marketing consultant in Manchester. I work on creative GTM projects for B2B SaaS founders and marketing teams: product videos, custom mini apps and interactive launch experiences.

LLMs have become very good at making things. Left to their defaults, they also make a lot of things look and sound the same.

I help you find the idea that belongs to your product, then make it real. A better way to explain it. A useful tool for your buyers. Something they remember after the tab closes.

I've worked inside Featurespace and Procore, and founded and built Segment8. I bring 15+ years of product marketing and the experience of shipping my own product to yours.

01 / PLAYPRODUCT VIDEOS

SaaS product videos

Give the product a story.

Product films, launch videos and explainers built with Remotion. A clear narrative, a distinctive visual idea and motion that helps people understand what they're looking at.

Storyboards · Product demos · Launch films
Is this right for my project?

A good fit

A demo, explainer or launch film when the product needs a clear story.

What we scope

Discuss narrative, storyboard, motion and final exports. Length, aspect ratios, captions, voice, music and editable source files affect the scope.

What to bring

Bring a product link, approved claims, brand assets and any footage. If these are missing, say so in the brief.

Review points

Agree the story and storyboard before the motion draft, then review the final output.

Plan a product video →

Scoped quote · 50% advance via Stripe

02 / TRYMINI APPS

Custom ROI calculators & mini apps

Let buyers work it out.

ROI calculators, savings estimators, product selectors and interactive assessments. Small, focused tools that make your product's value relevant to someone's own situation.

Calculators · Assessments · Decision tools
Is this right for my project?

A good fit

A calculator, selector or assessment that helps a buyer make a specific decision.

What we scope

Discuss the inputs, calculation or decision logic, interface and intended output. Embedding, lead capture, integrations and hosting require explicit scope.

What to bring

Bring formulas, data sources and assumptions, or explain where you need help defining them.

Review points

Approve the model and prototype, test agreed cases and edge cases, then confirm handover.

Plan a mini app →

Scoped quote · 50% advance via Stripe

03 / BUILDSTARTER TEMPLATES

Commissioned starter templates

Skip the blank canvas.

Thoughtful starting points for landing pages, product demos and campaigns. A working structure with a point of view, ready for your team to adapt and make its own.

Landing pages · Demo starters · Campaign kits
Is this right for my project?

A good fit

A team that needs a custom starting point it can adapt for future work.

What we scope

Discuss the structure, components, representative content and editable format. Reuse rights, documentation and future editing belong in the quote.

What to bring

Bring your brand, intended uses, preferred tools and the person who will maintain the template.

Review points

Review the structure, a worked example and how your team will edit it before handover.

Plan a starter template →

Scoped quote · 50% advance via Stripe

04 / EXPLORELAUNCH EXPERIENCES

Interactive launch microsites

Make an entrance.

Interactive microsites, playful product tours and campaign experiences. For the launches where another familiar landing page won't do. This hotel is one example of the approach.

Microsites · Product tours · Interactive launches
Is this right for my project?

A good fit

A launch or campaign where interaction helps explain the product or invite exploration.

What we scope

Discuss concept, interaction, content and publishing. Domains, hosting, analytics, integrations and ongoing support must be agreed.

What to bring

Bring the audience, desired action, target launch date and any existing platform or content constraints.

Review points

Approve the concept, try the prototype, then review content and agreed devices before publishing.

Plan a launch experience →

Scoped quote · 50% advance via Stripe

YOUR PROJECT / SCOPED QUOTE

Let's work out what to make.

Prepare a short brief for Kris. Agree the scope and quote first, then pay a 50% advance via Stripe before work begins. The quote sets out the remaining balance and delivery terms.

You can always email kris@segment8.com directly. Include the service, your audience, intended output, budget and target date.

What happens after you send it?

  1. Scope and quote. Kris reviews the brief and discusses fit, requirements and availability.
  2. Agree and pay the advance. Once the project is agreed, pay 50% in advance via a Stripe payment link supplied for your quote.
  3. Build, review and hand over. Work follows the agreed checkpoints, with delivery, remaining payment and support terms set out in the quote.

EXPERIENCE BEHIND THE WORK

Product marketing, with a builder's perspective.

Featurespace and Procore

At Featurespace, I worked on positioning and enablement for AI-native fraud detection. At Procore, I was the first international product-marketing hire, helping establish the UK and Ireland presence before moving into global work across preconstruction, BIM and document management.

Building Segment8

I founded and built Segment8, a GTM intelligence product connecting competitive monitoring, market signals and sales enablement. That brings first-hand product decisions into the work, alongside 15+ years in product marketing.

A working example, right here

This site's interactive hotel is my own microsite project. Explore its movement, sound and lighting to see the kind of detail I bring to an experience. It is an example of the approach, not a client case study or a claim about conversion results.

Explore the hotel ↑

FROM BRIEF TO PROJECT

Start with the buyer's question.

These are commissioned projects for B2B SaaS founders and marketing teams. Start by telling me what your audience needs to understand or do. We can then discuss whether a video, a small app or an interactive page is the right format.

  1. Bring the context

    Share a product link, your audience, the problem, where the work will be used and any budget or date you have in mind. Existing messaging, brand assets and examples help.

  2. Agree the scope

    Discuss the concept, deliverables, review points and requirements before committing. Pricing, timing, handover and any ongoing costs need to be agreed for the particular project. After agreement, a 50% advance is paid via Stripe before work begins.

  3. Make the work useful

    The brief should define how people will use the result and what a successful handover means. A calculator needs agreed assumptions; a video needs approved product claims; a microsite needs a publishing plan.

BEFORE YOU ENQUIRE

Practical project questions.

What does a project cost, and how long does it take?

Each project has a scoped quote, with 50% paid in advance via Stripe after agreement. There is no published price list or standard turnaround here. Send your intended output, budget and deadline with the brief so we can discuss a scope that fits. Video length, app logic, integrations and review requirements all affect what needs doing.

Can you help with the idea as well as the build?

Yes. The offer combines product-marketing thinking with hands-on creation. Bring the buyer problem even if you haven't chosen a format. If your message is already clear, share it with the brief.

What do you need for an ROI calculator?

A useful calculator starts with a defensible model: inputs, formulas, assumptions and the source of any benchmark data. Your team needs to approve those assumptions. An estimate should explain its limits; it is not a guarantee of a buyer's return.

Why use Remotion for a product video?

Remotion is the proposed production tool for the video service. The project still starts with the audience and story. Formats, editable project files, voice, music, revisions and any third-party licences should be discussed in the scope rather than assumed.

Are starter templates ready to download?

No. This is an offer to commission a starting point for your landing page, demo or campaign. There is no template catalogue or instant-download checkout on this site.

Can a mini app work with our website or CRM?

Share your website platform, hosting setup and any integration requirements. Compatibility and the work involved need to be checked for each project. A calculator, login, lead form or CRM connection is not automatically included in every build.

Who owns the work, and what happens after handover?

Source files, usage rights, third-party licences, hosting, maintenance and future updates need to be agreed before the project starts. Include any handover or ownership requirements in your enquiry so they can be addressed explicitly.

Should we use a template, a tool or a consultant?

A ready-made template can suit a familiar layout and a clear brief. A self-service tool can suit repeatable work your team wants to manage. My offer is for projects where you want help deciding what to make and developing an idea around your particular product and audience.

What should we make?

Bring a product, a brief or a stubborn problem. Email your audience, intended output, budget and deadline to kris@segment8.com. We'll discuss the fit and what needs scoping.

Prepare a project brief ↗
DESIGN NOTES / KALIBER10000

A HOMAGE TO K10K

A website could have
a personality.

K10K was a huge influence on me growing up. It showed me how much personality a website could have. The pixel art, the tightly packed layouts, the unexpected little details: it all made the web feel like somewhere to explore. You could feel the people behind it.

That sense of possibility has stayed with me. K10K helped shape my taste and my belief that useful things can also be playful, distinctive and a bit unexpected. This site is a small tribute to that influence. It's a spirit I still want to bring to my own products and the work I make for other people.

Archived K10K website from 2003, with pixel-art details and compact editorial columns.
Kaliber10000, 2003. Screenshot preserved by Web Design Museum. Original design belongs to its respective creators.

K10K was a design community and webzine launched in 1998 by Michael Schmidt and Toke Nygaard. This is a personal tribute, with no affiliation.

Explore K10K at Web Design Museum ↗
THE CAREER HOTEL / CHECK IN

MAKE YOURSELF AT HOME

Hey, I'm Kris.
Welcome to my place.

15+ years in product marketing and GTM, from Featurespace and Procore to building my own product, Segment8. This little hotel tells the story.

Here for the work? View services ↓

Keyboard: Tab through controls. On the scene, S or Enter sits or stands.