Every engagement is fixed-scope, fixed-price, and designed to deliver a specific output your team can use immediately. No discovery phases that go nowhere. No hourly billing that incentivises inefficiency.
How your market sees you versus how you see yourself — and a clear direction for closing the gap.
Most SaaS teams think they have a messaging problem when what they actually have is a positioning problem. They're competing on features because they haven't decided what category they own.
This audit is a forensic analysis of where you sit in your market: how competitors frame themselves, what language buyers actually use, and where your current positioning is either vague, undifferentiated, or pointing at the wrong audience entirely.
You get a clear diagnosis and a concrete direction — not a 60-page deck full of frameworks. Enough to brief your team, align your leadership, and know exactly what to fix first.
Restructure your sales narrative from first slide to close — a deck your reps actually want to present.
Your deck should close deals, not describe features. Most sales decks suffer from the same structural problem: they lead with the product instead of the buyer's world, and by slide 8 the prospect has already checked out.
I rebuild your deck's narrative arc — starting with the buyer's pain, building tension around what the status quo is costing them, and only then introducing your product as the resolution. Every slide has a job. Nothing's wasted.
This isn't a design service. You handle the visuals (or your design team does). I handle the story, the structure, the slide-by-slide logic, and the talking points your reps need to present it with confidence.
A complete messaging hierarchy — from tagline to feature descriptions — that your whole team can use.
When every page on your site says something slightly different, your market gets confused and your team makes it up as they go. This engagement creates a single source of truth for how your product talks about itself.
I build a messaging hierarchy that cascades from your core positioning down through value propositions, proof points, taglines, boilerplate, and feature-level copy. The kind of document that makes everyone — sales, marketing, customer success, the founder on a podcast — say the same thing in their own voice.
This pairs well with a Positioning Audit if your strategic direction needs work first, or can stand alone if your positioning is solid but the words just aren't landing.
A complete launch brief for a feature, product, or market entry — everything your team needs to execute.
Launches are where misalignment becomes visible. Product thinks the feature sells itself. Sales wants a webinar. Marketing plans a blog post. Nobody's aligned on who it's for, what story to tell, or what success looks like.
This sprint produces a comprehensive launch brief that gives every team a shared plan: positioning for this specific launch, messaging, target audiences, channel strategy, timeline, and the enablement assets needed to support it.
I've run launches at every scale — from single-feature updates to full international market entries. The brief is designed to be executed by your team, not to create a dependency on me.
Research-backed ideal customer profiles and buyer personas that align your entire GTM motion.
Bad targeting is the most expensive mistake in B2B SaaS. Every team has a rough sense of who they sell to, but few have done the work to define who they should sell to — and who they should walk away from.
This engagement produces research-grounded ICPs and buyer personas built from your sales data, win/loss patterns, market analysis, and buyer language. Not the fictional "Marketing Mary" personas that gather dust — real, specific profiles your sales, marketing, and product teams can act on.
The output includes firmographic and technographic ICP criteria, individual buyer personas with goals and objections, and a prioritisation framework so your team knows where to focus.
How your competitors position, message, and sell — plus battlecards your reps can use today.
You can't win a deal you don't understand. Most competitive intel in SaaS is either too shallow (a feature matrix) or too stale (last updated six months ago). This teardown gives you actionable intelligence your sales team can use in live deals.
I analyse 3–5 competitors across their public positioning, messaging, pricing strategy, content approach, and sales narrative. The output isn't a report that lives in a wiki — it's battlecards structured for the moments your reps actually face: "the prospect just said they're also looking at [competitor]."
Includes counter-positioning strategies so your team knows not just what competitors say, but how to reframe the conversation in your favour.
That's genuinely common. Most projects start as one thing and turn out to need something slightly different. Tell me what's going on and I'll recommend the right engagement — or tell you if you don't need one at all.
Describe your situationFixed scope. Fixed price. Deliverables you can use the day you receive them. No retainer, no lock-in, no surprise invoices.
Get in TouchOr email kris@segment8.com directly.