Your GTM isn't broken.
It just needs an operator.

Senior go-to-market leadership provided part-time, aligned to company stage. You get strategic guidance and hands-on execution without the cost of a full-time VP or CMO.

Founder-led SaaS companies at Series A–C who need senior GTM thinking but aren't ready (or don't want) to hire a full-time head of product marketing. Also useful for PE-backed companies needing quick positioning work during transitions.

Absolutely. I've led GTM across the UK, US and Europe and work asynchronously with teams in any timezone. Most engagements only need one or two live calls.

All engagements are billed upfront via a Stripe invoice before work begins. This keeps scope, timelines, and expectations clean on both sides. Ongoing or multi-sprint work is invoiced per agreed phase.

Polished, ready-to-use deliverables — not a strategy deck full of frameworks. That means actual slides, messaging documents, competitive battlecards, or whatever the engagement calls for. One round of revisions is always included.

Most of my work is confidential, so I don’t publish generic samples. Where appropriate, I can walk you through anonymised examples or relevant case studies on a call. The site itself should give you a clear sense of how I think and work.

I keep this intentionally limited. I only take on a small number of fast-track audits at any one time to protect turnaround speed and quality.

Yes — many clients start with a single sprint and then layer on additional work. I also offer a lightweight monthly retainer for teams who want ongoing access to senior GTM thinking. Let's talk about what makes sense for you.

Most freelancers are execution-layer — they need someone to tell them what to say. Agencies give you a junior team wearing a senior wrapper. I'm a hands-on operator who's done this at scale — from Series A startups to IPO-stage companies. You get the thinking and the doing.

I usually start within 1–2 weeks. If timing is critical, I can sometimes accommodate faster starts for tightly scoped work. Availability is confirmed on the intro call.

Minimal. One discovery call, async access to existing materials, and a single review round. The work is designed to unblock you, not pull your team into endless workshops.

Sometimes. The work makes sense once there’s a real product in market and a real GTM problem to solve. If you’re still pre-revenue or pre-signal, I’ll tell you quickly and point you in a more appropriate direction.

That’s part of the job. I’ll explain the rationale, show the trade-offs, and we’ll land on a direction you can stand behind. One structured revision round is always included.

Yes. All work is confidential by default. I don’t reuse decks, messaging, or competitive insight across clients.

No. This is senior IC operator work designed to move specific GTM problems forward fast. I complement leadership or bridge gaps — I don’t sit in your org chart.

Teams looking for validation rather than decisions. If you want consensus decks or cosmetic copy tweaks, this probably isn’t the right engagement.